Cuthbert Stewart Ltd (CSL) is pleased to announce the appointment of Jeff Woodward to General Manager – Sales, marking another key milestone in the company’s focus on customer-centric growth and market expansion.
Already a member of CSL’s senior leadership team, Woodward’s progression into overall sales leadership reflects CSL’s deliberate focus on developing high-performing talent to better serve New Zealand industry.
Proven industry leadership
Over the past five years as National Sales Manager, Woodward has made a significant contribution to CSL, consistently demonstrating deep technical expertise, market insight and strong team leadership.
In this new role, Woodward will lead CSL’s complete sales function, including direct oversight of the industrial sales team, driving strategic initiatives and enhancing capability across key sectors.
CSL Chief Executive Officer, Jorg Kampschreur, says the promotion directly strengthens CSL’s market positioning.
“Jeff’s comprehensive understanding of the market, combined with his passion for leading high-performing teams, makes him exceptionally well placed to steer our sales organisation into its next growth phase. His leadership will help us deliver an even stronger, more agile service for our customers and partners.”
Amplifying customer advantages
Woodward’s appointment comes as CSL continues to expand its market reach and strengthen strategic collaboration with globally leading technology brands. Under his broadened leadership, CSL customers will gain streamlined access to a comprehensive portfolio of world-class innovations and leading local partners.
Key advantages for CSL customers and industry partners include:
- Integrated Synergy & Solutions: Unified sales leadership across CSL’s divisions ensures a cohesive, full-portfolio approach tailored to complex client needs, especially in emerging sectors such as electrification, data centres and renewable energy.
- Enhanced Technical & Commercial Support: While day-to-day account contacts remain unchanged, teams are now backed by an aligned leadership structure built around accountability and rapid execution.
- Seamless Access to Global Brands: Deeper group integration makes it easier than ever for New Zealand industry to access CSL’s technology portfolio, fully supported by local technical expertise.
Uncompromising customer focus
Jeff Woodward says this will not alter day-to-day operations or established client relationships, and that this appointment is part of a broader strategic initiative to better align CSL’s teams,
“Our focus remains firmly on delivering outstanding results for our customers. Strengthening our internal alignment allows us to streamline communication, accelerate decision-making, and offer greater responsiveness. It’s business as usual, but better.”
Looking ahead
As CSL continues to expand its portfolio of industry-leading solutions, building a strong, aligned sales organisation is critical to helping its customers and partners succeed.
Under Woodward’s leadership, CSL is positioned to strengthen its market presence, nurture internal talent, and deliver maximum value across New Zealand’s electrical and industrial sectors.
Please join us in congratulating Jeff Woodward on his new role.
Cuthbert Stewart welcomes and encourages contact with anyone associated with delivering excellence to New Zealand industry. If you are interested in being part of this exciting journey and shaping the future of our country on the world stage then get in touch and come and see the exciting opportunities first-hand.
